Podcast revenue in the US set a new record coming in at $314m in 2017, according to the IAB. In 2016, the figure was $169m, representing 86% growth year-on-year. Recode reports this figure in a sneering article as “close to nothing”. While the radio industry is a billion dollar industry, podcasting is growing each year.
Podcast revenue in Australia will grow 85.9% year-on-year until 2022, according to a new report. Podcast listeners in the country will also double in that time, they say.